Finding Money with Search
What happens when your visitors can't
find what they want on your website? They might be bored, probably they're
hungry for more or they might want to refine their search. If you have a Google
Search Box, you can now retain these 'quitters' — and make money from ads they
click from their search results! The Google Search Box isn't just an added
convenience for your visitors — it can actually make you money! When your users enter a search term, you’ll
receive a commission for any ad they click on the results page.
If your AdSense ads are being ignored
then, add a link at the bottom of the AdSense ads, inviting visitors to try
Google search. A simple note should do the trick. Try something like:
"Can't find what you're looking for? Try Google Search!
Note
A Google
Search box allows your visitors to specify their exact search terms, thereby
"pulling" more relevant ads to your page. Using the Search feature,
you can pull up on-demand AdSense ads at the top of the search results.
How it
works………………
At the
bottom of the Google text ads, place a link to the Google Search bar, inviting
readers to Search for better-targeted content and offers. When visitors click
an ad, YOU get paid! You can invite users to search within the website or the
entire web. As far as possible, use a staid gray button for the Google
search feature. It looks more believable — and legitimate! Note that Google
has not played around with its own search buttons, although the logo itself has
undergone many theme-based transformations.
Add
Google Search to Your Web Page
Follow this
simple step blow:
Step 1
Log in to your AdSense
Account and click the "Account
Information" tab.
Step 2
From the Account Information Page, click on
"Products" and then
the "Edit Information"
button to Subscribe to AdSense for
Search.
Step 3
Click the "Search Settings" tab to specify
your search preferences and results. Paste the html code on your web page and
start turning those clicks into AdSense cash!
The
decision criteria …………….
One of the decisions
you’ll have to make when you put an AdSense search box on your site is where to
bring up the results page. You have three choices:
● On a Google page in
the same window;
● On a Google page in a
new window;
● On a page on your
website.
Clearly, the last
option is the best. You’ll be given two codes: one for the search box and one
for the results. You’ll need to paste the search box code in the appropriate
location on your Web page. The search results code goes on a page that you’ll have
to create specially to hold the results. Not only will you be able
to offer your users a search option and earn from the ads that appear on that
page, you’ll also be able to show your own internal links and AdSense ads to
keep them on your site.
The Good
news!!!
Another
easy decision is whether or not to “site-flavor” your search. This is a real
no-brainer. Site-flavoring lets Google figure out what your site is about so
that searches made from it are better targeted. That’s an option you’ll definitely want to switch on!
The
irony………………….
Putting a Google search
box on your site brings advantages and disadvantages. The big plus is that all
the ads the user sees are going to be relevant. The user chooses the keyword so
the results are going to be right in line with what the user wants. On the
other hand, that means you’ve got no control over the keywords they choose so
you can’t try to promote high-paying keywords. You have to take what you’re
given. You could have a high click-through rate but low revenues (although
there’s still no guarantee that the user will click on an ad rather than an
unpaid listing on the search results page.) But your users will leave your site
at some point anyway. Why shouldn’t you try to make money when they do click
away? Even if Search doesn’t bring you huge amounts of money, you should still
use it as an added revenue source and to bring extra functionality to your
users.
The pleas
your advantage
One way to increase
your revenues from searching is to encourage your users to use your site as
their home page. Many users have Google as their home page. If you’re offering
the same service as Google, using their search box and delivering their
results, there’s no reason why they shouldn’t be searching from your page — and
giving you revenue from the ads. Just encourage your users, especially users
with Google as their home page, to switch to you, and you’ll be able to make
the most of your search function and your ads.
The
Hidden benefit
Google lets you
customize the search box to match your site in the same way that you can
customize your ad units. But a different principle applies here that applies to
your ads: you want your search box to look like a search box. You can certainly
make the box look like part of your site so that it looks attractive but as I
said, keep the button grey. People trust Google to deliver results that they
want. If the search box reminds them of Google, they’re more likely to use it
than go to Google.com and search from there.
Note
Building
your own search engine is very simple. You can start here: http://google.com/coop/cse/.
No comments:
Post a Comment