Don't Build A Website That Specifically
Targets Search Spiders, With Nothing Unique To Offer Human Visitors.
I’ve
already discussed the importance of creating content that your users are
genuinely going to find interesting. If you have interesting content, you’ll
have higher CTR and higher revenues. With so many legitimate ways of creating
revenue-generating content, you’re only cheating yourself when you take a
short-cut. You reduce your CTR and you increase the odds of being banned by
Google.
Don't
Build a Website Just To Make Money from AdSense
The easiest
way to produce genuinely interesting content is to produce content that
genuinely interests you! You might feel that the more pages that you can throw
up, the more money you’ll make but if you can’t produce the sort of content
that can compete with companies who produce genuinely good material; you’re not
going to get the traffic or the revenues. But there are plenty of topics that
you know about and enjoy. That’s the kind of material that can give you money.
It will also make earning that money a lot more fun
.
Provide Targeted Content That Will Help Google
Advertisers to Capitalize Your Traffic
But writing
about what you enjoy rather than what can help you earn doesn’t mean you should
forget about using your content to bring you targeted ads. If you know that
there are certain keywords in your topic that are worth more, then you can
certainly write about those. You can also make sure that you toss in plenty of
keywords and headings to keep those ads targeted.
DON'T
Build A Website Specifically To Target High-Value Keywords Unless You Plan On
Developing Quality Content!
Not all
advertisers bid high on the same keywords. Just
as it’s a bad idea to create more content simply to create more money, so it’s
a mistake to focus on particular keywords to create lots of money
Websites That Rank Higher In a Google Search (SERPS) Will Get a
Better Per-Click Payout Than Websites Which Rank Lower For The Same Search Term
I don’t know if that’s
because Google just wants to reward sites who meet their criteria for high
search listings or because they assume that sites that rank higher are going to
have better users for advertisers than lower-ranked sites. Most likely though, is
that it’s all about content relevance. A top-ranking website
is considered more relevant than a lower-ranking one. So keep an eye on your Google Search Ranking for your targeted search
terms and work continuously to optimize your website. The upshot is that when
you’ve created your site, you need to pay attention to search
engine optimization. That won’t only win you free traffic; it will also
get you more money for the traffic you receive. You can learn more about search
engine optimization contact google.com
Increase ‘Readiness to Buy’
Advertisers
prefer websites that qualify visitors for the purchase. For an advertiser looking to target cell
phone buyers, the buyer's guide offers the most relevant (and therefore valuable)
advertising space. This is part of targeting your content. You want people to
click on your ads. So do your advertisers. If you can keep your content focused
on the products your advertisers are selling then you should be able to
increase your CTR. Of course, it’s also Google’s job to make sure that your ads
match your content.
Don't Cut
Corners!
Watch out
for typos, amateurish layouts, malfunctioning links, and poor-quality or
plagiarized content. Users expect to reach professional websites. Those are the
ones they spend the most time on and pay the most attention to. Those are also
the ones that Google rewards the most. It pays to put effort into improving
your website. It pays to have a good design and a site that’s attractive and
well-maintained.
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