Have you ever tried online dating? Here's what it has to do with blogging.

With online dating, the name of the game is to take the interaction away from the Internet. You want to get the girl's number, so you can send them dirty texts... and then get them on a date. The website is just a way to meet new girls (or boys).

Blogging is just a way to meet new subscribers. Your public blog content is there to attract them, to arouse their interest... and get them to sign up.

It's great they're reading all your blog content. But at some point, you need them to...

Take the Relationship to the Next Level

You need their email address.

Email is an intimate medium. It's far more intimate than blogging or social media. If a subscriber regularly reads your emails, they're far more likely to buy something from you.

The only way to earn that kind of relationship is to...

Become a Welcome Guest in Their Inbox

You need them to actually look forward to getting your emails... because they know you always have something interesting and useful to tell them.

Here's how you do it.

First, sign up to AWeber . It costs just $19 a month, which is peanuts compared to the value it creates.

Then create a series of value-rich autoresponder emails. These are sent out to new subscribers automatically when they're added to your list. They'll get a wealth of outstanding content without you having to do anything, which will...

Start Your Relationship on the Right Foot

Then, perhaps two or three times per month, send out email blasts. There's always something in the news for you to comment on... something your subscribers will find interesting and helpful.

(You can also set up a blog broadcast, so Aweber emails your subscribers whenever you publish a new blog post. AWeber has a walkthrough for this.)

If you do this, subscribers will associate your name with quality information. You won't get marked as spam.

That's how you build a solid relationship with your most loyal readers.