First though, you
have to sign up and this seems easy. Here’s how you do it. The sign-up page
asks for a relatively small amount of information, not all of which is as
obvious as you might like. First, you’ll have to tell Google whether you want
an “individual” account or whether a “company” account — you’re a company with more
than twenty employees or practically a one-man show that’s just you and up to
nineteen others. That’s important for just one reason: it tells Google where to
send the money. Take a business account and the payments will be made in the
name of your company; take an individual account, and they’ll be paid directly
to you.
You’ll also be able
to choose between three different ways of receiving your money: Electronic Funds
Transfer, local currency cheque or Secured Express Delivery. In
general, it’s better to get your money by direct deposit using the Electronic
Funds Transfer; Google charges for express mail cheque.
The barrier……………………….
What you won’t be able to choose is whether
you’re paid per click—on a “CPC” basis—or for every thousand times you show an
ad—on a “CPM” basis. Google decides that for you. Some ads will be CPC and
others will be CPM.
The next piece of
information that Google demands is your URL. There’s only room for one URL, which
can be confusing if you have more than one site and want to put AdSense on all
of them. Don’t worry about it. It won’t affect how you use AdSense at all, so
just submit your biggest site for now. The next question is about whether you
want content-based ads, search ads or both. (Content-based ads are better
but I’ll tell you how to benefit from each later so I recommend that you choose
both.) Once you’re approved, you’ll just have to copy and paste a small
piece of code into your website and you’re done!
Best of Luck!
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